Website Design & Development
Dreamers, Will Smith’s venture capital firm, wanted an overhauled visual identity and a UX-optimized website that felt elegant and mysterious, but not exclusive. They’ve invested in some of today’s most innovative ideas, including Clubhouse, The Boring Company and Pangaia. But the Dreamers team is also passionate about opening the door to all entrepreneurs, so every founder has a chance to pitch concepts that drive and shape culture. We introduced a sleek, ultra-minimalist design, with nods to their Los Angeles roots and their desire to promote inclusive investing. The user experience was streamlines, crowned by an interactive, dynamic portfolio that gave center stage to all of their investments and diverse verticals.