Goldsainte

Work

Brand Foundation

Naming

Visual Identity

Brand Guidelines

Results

Andre Powell, the founder of Goldsainte, came to Main & Rose with an idea: the platinum standard of luxury, where chauffeured European cars met world-class hospitality. Working with Andre from the origins of this concept onwards, we built a strategy to capture the brand’s sophisticated swagger for his target audiences and define a unique white space in his market. Our naming expert generated over 90 names to help Andre discover the one that best encapsulated the brand’s strategy and longterm vision, and Goldsainte began to take form. Building off the name, we developed a visual identity that was elegant, eye-catching and daring, where bold storytelling met high-fashion opulence.

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