Research and Analysis
Leadership Curriculum Development
Ongoing Leadership Program Management
Visual Identity & Design
Messaging & Copywriting
Organic Social Media Content
The MiSK Foundation wanted to develop a program that would elevate Saudi Arabia’s next generation of leaders to take the stage at events around the world and showcase them as global citizens. Main & Rose developed an intensive, twelve-week leadership curriculum for 50 of Saudi Arabia’s top young talent, featuring renowned speakers, small-group mentorship and interactive feedback. Participants were challenged with delivering a final live-streamed presentation to judges, illustrating their solution to a pressing global issue. Top participants were invited to represent Saudi Arabia at Y20, UNGA and the World Economic Forum. Participants honed the confidence, constructive thinking and communication skills that will allow them to thrive in their careers and studies — and make their voices heard.