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TED

Work

Strategic Partnership Strategy
Partnership Negotiations

Results

Following an intense study in perceptions of the TED brand, we discovered an opportunity to re-establish TED’s non-profit mission as an intellectual stimulus driver. Main & Rose cultivated a mutually beneficial partnership structure for leading consumer brands to align with the global idea-spreading nonprofit, resulting in elevated perceptions and impactful networking opportunities. This effort included strategic outreach to high-potential partners and negotiations for several sponsorship deals, which help TED secure and maintain millions in annual funding.

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