UN Women sought to address the vast gender inequality issues across the world on an international scale. Using the #HeForShe campaign, the United Nations took to the media to broaden awareness and raise funds to benefit causes directly impacting gender equality efforts. Main & Rose created a strategy focused on bringing the utmost attention to this issue and conducted weeks of research to create and execute the high-profile, invite-only event: the #HeForShe LA Media Summit. Main & Rose worked with the UN to hand-select several strategic partnerships and relationships that would move the needle — most notably securing CNN’s moderator Carol Costello and media powerhouse YouTube as the event’s host. The event created ground-breaking exposure for gender equality issues and provided an even stronger platform for outspoken celebrity activists.