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Research and Analysis
Messaging Framework
Brand Identity Refresh
Sales and Marketing Assets
Content Strategy
Organic Social Media


WaterEquity, Water.org’s sister company founded by Gary White and Matt Damon, is the first-ever asset manager exclusively focused on solving the global water crisis. WaterEquity was in need of a rebrand and revised messaging framework to capture a fine balance between its positive social impact and its attractive portfolio for investors. Main & Rose expertly refined the relationship between social change and financial returns with an updated messaging framework, brand identity, content strategy and strong social media presence to reflect their mission while engaging new funding. Our stewardship of this identity shift helped usher in high-profile institutional investors that allowed WaterEquity to accelerate its mission of expanding worldwide access to safe water and sanitation.




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