When WeTransfer began to enter the U.S. market, Main & Rose was tasked with finessing this Dutch brand using an integrated, omnichannel approach. The goal was to make both the company, and its leadership, a familiar face in the market and familiarize the US with the file sharing service positioned to out-perform all competition. Our profile-raising strategy combined an innovative digital presence with a strategic speaking campaign to launch president Damian Bradfield’s entry into the stateside tech industry. This translated into speaking engagements at TechWeek and several other top global tech conferences, in addition to features in prominent outlets such as Fast Co., Forbes, Inc., and more. Main & Rose also brokered numerous strategic partnerships in alignment with WeTransfer’s youth empowerment and creative community development goals. These partners, including United Nations, Inc., and Spotify, directly impacted the recognition and user base they’ve secured across the country.