We’re delighted to officially welcome Maya Bacon as our Vice President of Accounts at Main & Rose.
Maya is a marketing powerhouse who specializes in branding and go to market strategy. She has led teams across the top agencies globally on accounts such as Estee Lauder, Gap, La Mer, Restoration Hardware, Procter & Gamble, Target, NBC Universal and amfAR.
At Main & Rose, she expertly holds the reins on even the most complex assignments for her clients, ranging from non-profits to billion dollar corporations, and tackles global campaigns, rebrands, brand experience and innovation projects while successfully maintaining these relationships year after year because of her passion and dedication.
Maya led an embedded team at MAC Cosmetics and developed brand, communication, program strategy, activations, launch strategy and more. Prior to her work in branding, Maya was a producer and worked on culture and lifestyle documentaries for the BBC and indie films in NYC with Darren Aronofsky’s team.
What excites you most about being part of the M&R team?
This is such a special team. Their brilliance is only matched by their kindness. It’s such a true joy to make things with people I genuinely admire, both personally and professionally, who are constantly committed to doing great work, together. We have each other’s backs and a shared vision and I know how rare that is.
What do you love about branding and marketing?
I love getting to the essence of a brand, what makes it special and unique, and then communicating that to an audience in ways to make them quickly and easily understand why they should care and engage. I love that my job is never the same each day. I love that I’m always learning new things, new industries, new ways of bringing brands to life. My intellectual curiosity is always in active practice. I’m never bored.
What’s one of your favorite branding campaigns (that you haven’t worked on), and why?
It’s cliche maybe, but I love the way Nike’s brand foundation remains consistent while they constantly come up with new ways to express who they are. I love that they aren’t afraid to make social commentary and stand by it. Their response to people threatening to burn Nike products over their Kaepernick campaign (which was also brilliant) was perfect.
What’s your go-to coffee order?
Cold brew until I feel like I’m vibrating…
What’s your favorite travel destination?
Give me a beautiful beach any day. I’m definitely a beach girl; I’m not quite sure how I ended up in the mountains.
What’s one surprising fact most people don’t know about you?
I grew up on a hippie commune and my grandfather wrote rock and roll songs for American Bandstand (and even won a Grammy).
Main & Rose is a female-founded international branding firm that has elevated and redefined the brands for Fortune 500 companies, governments, executives and non-profits. Our innovative approach to storytelling forges brand identities that are bold, enduring and unforgettable. We don’t just build brands — we build legacie