RESULTS

Dreamers, the venture capital firm co-founded by Will Smith, Keisuke Honda, Kosaku Yada, and Takeshi Nakanishi, wanted an overhauled visual identity and a UX-optimized website that felt elegant and mysterious, but not elusive. With an exceptional reputation, Dreamers has invested in some of today's most innovative ideas, including The Boring Company, Pangaia, Alchemy, and Oura, and continues to seek out new companies.

The Dreamers team is passionate about opening doors for all entrepreneurs and building lasting relationships with their portfolio companies. With this in mind, we introduced a sleek, ultra-minimalist design, with nods to their Los Angeles roots, Japanese heritage, and their desire to promote inclusive investing. The user experience was streamlined, crowned by an interactive, dynamic portfolio that gave center stage to all of their investments and diverse verticals. It created space for all founders to submit pitches that drive and shape culture.