RESULTS

Goldsainte’s founder came to Main+Rose with an idea: create the platinum standard of luxury, where chauffeured European cars met world-class hospitality. Together we built a strategy to capture the brand’s sophisticated swagger for its target audiences and define a unique white space in the market. Our naming expert generated over 90 names to help discover the one that best encapsulated the brand’s strategy and long-term vision, and Goldsainte began to take form. Building off the name, we developed a visual identity that was elegant, eye-catching and daring, where bold storytelling met high-fashion opulence.