RESULTS

Following an intense study in perceptions of the TED brand, we discovered an opportunity to re-establish TED’s non-profit mission as an intellectual stimulus driver. Main+Rose cultivated a mutually beneficial partnership structure for leading consumer brands to align with the global idea-spreading nonprofit, resulting in elevated perceptions and increased revenue. This effort included strategic outreach to high-potential partners and negotiations for several sponsorship deals, which help TED secure and maintain millions in annual funding.