RESULTS

To reach the UN Agenda 2030 and its 17 Sustainable Development Goals (SDGs), the United Nations needed to mobilize a new force of activists to achieve this unprecedented action plan for global change. Main+Rose conducted an intense, research-driven analysis of current SDG programs, pinpointed effective media trends and focused our efforts on the most receptive segment of the target demographic — Gen Z. Based on these findings, we created #ItStartsWithUs. The evergreen, youth-oriented social activism campaign became the global youth gathering point of entry and action, and was launched at the UN General Assembly in NYC. This simple, shareable grassroots rallying cry leveraged social, digital and live events across numerous countries, engaged genuine activist influencers, and championed and amplified youth efforts globally. The campaign secured over 81m impressions, 2m engagements, and produced a 280% return on investment for our client.